What is the importance of user experience (UX) in web design?

Why UX Matters:

1. Enhances Usability

   • Helps users navigate the site easily and find what they need without frustration.

2. Increases Engagement

   • A smooth experience keeps users on your site longer and reduces bounce rates.

3. Supports Business Goals

   • Good UX guides users toward completing desired actions (e.g., purchases, sign-ups, contact forms).

4. Builds Trust & Loyalty

   • A user-friendly site reflects professionalism and makes visitors more likely to return.

5. Boosts Conversions

   • Especially in eCommerce, intuitive UX leads to higher sales and customer satisfaction.

6. Improves SEO

   • A positive user experience can lead to lower bounce rates and longer session durations, which benefit search rankings.

Key Takeaway:
Investing in UX design helps turn casual visitors into loyal users, customers, or followers—ultimately supporting the success of your website.