What is the role of typography in web design?

Typography plays a vital role in web design as it significantly affects both the visual appeal and functionality of a website. It enhances readability by making content easier to scan and digest, which helps users stay engaged and absorb information more effectively. The choice of fonts, sizes, spacing, and hierarchy also influences how users interpret content, guiding their attention to key elements. Beyond functionality, typography contributes to a website’s personality and brand identity. For example, modern and clean fonts can convey professionalism and simplicity, while decorative or bold fonts might reflect creativity or playfulness. Consistent typography across a site builds trust and creates a cohesive user experience. In short, effective typography not only supports communication but also reinforces the overall design and emotional tone of a website.