SSL (Secure Sockets Layer) certificates play a critical role in securing websites by encrypting the data exchanged between a user’s browser and your website server. This means that sensitive information—like login credentials, personal details, or payment data—is transmitted securely and protected from hackers or unauthorized access.
Beyond security, having an SSL certificate also helps build trust with your visitors. Sites with SSL show a padlock icon in the browser address bar and use “https://”, which signals that the connection is safe. For e-commerce, membership sites, or any website that handles user data, SSL is not just a best practice—it’s essential.
Additionally, search engines like Google consider SSL a ranking factor, so it can also contribute to better SEO performance. In short, SSL certificates help protect your site, build user confidence, and improve your visibility online.
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