Website analytics are essential for understanding how users interact with your site. By collecting and analyzing data, you can make smarter decisions to improve user experience, content, and performance.
With tools like Google Analytics, Matomo, or Hotjar, you can track:
Where your visitors come from
What pages they view
How long they stay
What actions they take
Where they drop off
These insights help you:
Identify what’s working (and what’s not)
Optimize your marketing campaigns
Improve conversion rates
Discover user pain points
Set and measure goals effectively
Without analytics, you're essentially flying blind—you can’t improve what you don’t measure.
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