How do I create a visual hierarchy on my website?

Creating a strong visual hierarchy is essential for guiding users’ attention and helping them quickly understand the structure of your content. Visual hierarchy refers to the arrangement and design of elements to indicate their order of importance. You can achieve this by using size, color, contrast, typography, spacing, and layout strategically.

Larger elements typically draw more attention, so headings and key messages should be more prominent than body text. Bold colors or high contrast can make important buttons or calls-to-action stand out. Use spacing and grouping to visually separate sections and indicate relationships between elements. A clear hierarchy helps users scan the page more efficiently and focus on what matters most, reducing cognitive load and improving overall user experience.

When done right, visual hierarchy doesn’t just make your website look attractive—it also makes it more intuitive, engaging, and effective at communicating your message.