What is the role of meta tags in SEO?

Meta tags play a key role in Search Engine Optimization (SEO) by helping search engines understand the content and purpose of your web pages. While they may not always be visible to users, they are crucial for how your site appears and performs in search results.

Here are some important types of meta tags:

1. Meta Title (Page Title)
   This appears as the main clickable link in search results. It should be relevant, concise, and include important keywords.

2. Meta Description
   A brief summary of the page that shows beneath the title in search listings. A compelling description can improve your click-through rate (CTR).

3. Meta Keywords (mostly outdated)
   Once used to list targeted keywords, but now largely ignored by modern search engines due to abuse.

4. Robots Meta Tag
   Tells search engines whether a page should be indexed or if links on the page should be followed.

Using meta tags properly helps your content get discovered more effectively, improves how your pages are displayed in search results, and ultimately boosts organic traffic.