The golden ratio is a mathematical ratio—approximately 1:1.618—often used in design to create visually pleasing and well-balanced compositions. It appears naturally in art, architecture, and nature, and is widely considered to create harmony and beauty.
In design, the golden ratio can be applied to:
Layouts – Creating a balanced distribution of content on a page
Grids and spacing – Establishing proportions between columns and elements
Typography – Setting font sizes in a visually appealing scale
Logos and shapes – Structuring elements in a way that feels natural to the eye
By using the golden ratio, designers can guide the viewer’s eye more effectively and make content feel both structured and organic.
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