What makes a good logo?

A good logo is more than just a pretty design—it’s a strategic visual tool that helps a brand stand out and stay memorable. Here are the key qualities of a strong logo:

1. Simplicity

   • A clean, uncomplicated logo is easier to recognize and remember.

2. Memorability

   • A great logo sticks in the mind. Think of iconic logos like Nike or Apple.

3. Relevance

   • The design should reflect the brand’s identity, industry, and audience.

4. Versatility

   • A good logo should look great in different sizes, colors, and applications—from websites to business cards.

5. Timelessness

   • Avoid trends that may fade. A great logo stands the test of time.

6. Scalability

   • It should be clear and effective whether it’s on a billboard or a mobile screen.

In short, a good logo combines form and function—looking great while also communicating the essence of your brand.