Kerning is the process of adjusting the space between individual letters in a piece of text to improve its visual appearance and readability. It's especially important in logo design, headlines, and other large or decorative text, where uneven spacing can look unbalanced or unprofessional.
Proper kerning ensures that the spacing between letters looks optically even, not just mathematically equal. For example, letters like “A” and “V” often need to be moved closer together because their shapes naturally create more white space.
Good kerning enhances:
Readability
Aesthetic harmony
Brand professionalism
Kerning is different from tracking, which adjusts spacing across a whole word or paragraph evenly.
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