Color theory in design is the study of how colors interact, and how different color combinations can influence perception, mood, and behavior. It provides a framework for designers to create visually appealing and emotionally effective designs.
Key elements of color theory include:
The Color Wheel – a circular diagram of colors that helps understand relationships between primary, secondary, and tertiary colors.
Color Harmonies – combinations like complementary, analogous, and triadic that work well together.
Color Psychology – how colors affect emotions (e.g., blue for trust, red for urgency).
Contrast & Balance – using colors effectively for readability and visual interest.
Warm vs. Cool Colors – conveying different moods or feelings (warm = energetic, cool = calm).
By applying color theory, designers can make more intentional choices that align with branding, improve user experience, and enhance the impact of visual communication.
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