Visual hierarchy is the arrangement and organization of design elements in a way that guides the viewer’s eye to what’s most important first. It helps users navigate content easily and understand the message more effectively.
Key aspects of visual hierarchy include:
Size – Larger elements naturally draw more attention.
Color and Contrast – Bold colors and high contrast can make elements stand out.
Typography – Using headings, subheadings, and body text with varying font sizes and weights creates structure.
Spacing and Placement – Proper use of white space and strategic placement directs visual flow.
Imagery and Icons – Eye-catching visuals can guide attention and reinforce the content.
By applying visual hierarchy, designers ensure that content is clear, accessible, and engaging—leading viewers to key actions or messages more intuitively.
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