Typography plays a crucial role in graphic design because it directly affects how a message is perceived and understood. It goes beyond just choosing a font—it involves the thoughtful arrangement of text to ensure clarity, hierarchy, and emotional impact.
Here’s why typography matters:
Readability – Good typography ensures that text is easy to read, especially across different devices and sizes.
Visual Hierarchy – Helps guide the viewer’s eye, showing which information is most important.
Brand Personality – The typeface style (modern, classic, playful, etc.) reflects the tone and character of a brand.
Consistency – Using a consistent type system strengthens brand identity and professionalism.
User Experience – Well-chosen typography improves engagement and comprehension.
In short, typography can make or break a design—it’s essential to communicate effectively and leave a lasting impression.
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